PRIVACY NOTICE

This website (the "Website") is owned, operated and distributed by B. Lane, Inc., a Delaware corporation doing business as Fashion To Figure ("Fashion To Figure"). BY ACCESSING ANY PART OF THE WEBSITE, YOU ARE AGREEING TO THE TERMS AND CONDITIONS DESCRIBED BELOW (THE "PRIVACY POLICY") AND THE TERMS AND CONDITIONS OF THE FASHION TO FIGURE TERMS OF USE (THE "TERMS OF USE"). IF YOU DO NOT AGREE TO ANY OF THESE TERMS, YOU SHOULD NOT USE THE WEBSITE. This Privacy Policy applies to all users, including both users who are simply viewing the Website and users who are purchasing goods through the Website. Fashion To Figure may, at its sole discretion, modify this Privacy Policy at any time. By accessing the Website at any time after such modifications, you are agreeing to such modifications. This Privacy Policy was last modified as of February 28, 2010.

What Personally Identifiable Information Does Fashion To Figure Collect?

Fashion To Figure collects the following types of personally identifiable information:

  • User Provided Information: You may affirmatively provide Fashion To Figure with certain personally identifiable information (such as your name, email address, postal address, phone number and credit card information) when participating in various activities on the Website.
  • Information Collected by "Cookies": When you visit the Website, Fashion To Figure may send one or more "cookies" to your computer. A "cookie" is a small line of text that is stored with your Web browser, which Fashion To Figure uses to help provide better service to you. Your browser has options to accept, reject or provide you with notice when a cookie is sent. Fashion To Figure may use cookies for many purposes, including (without limitation) to save your password so you don't have to re-enter it each time you visit the Website, and to deliver content (which may include product offers) specific to your interests.
  • Log File Information: Fashion To Figure's servers automatically record certain information that your web browser sends whenever you visit the Website. These server logs may include information such as your web request, Internet Protocol ("IP") address, browser type, browser language, referring / exit pages and URLs, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time of your request, and one or more cookies that may uniquely identify your browser.
  • Information Collected by "Clear GIFs": Fashion To Figure may employ "clear GIFs" (a.k.a. Web Beacons), which are used to track the online usage patterns anonymously (i.e., in a non-personally-identifiable manner). In addition, Fashion To Figure may also use clear GIFs in HTML-based emails sent to users to track which emails are opened by recipients.

Fashion To Figure will use information you provide to process and fulfill your order, including to send you emails to confirm your order status and shipment. In addition, it may use personally identifiable information to deliver product offers and other content specific to your interests. If you have not opted out from receiving emails from Fashion To Figure, it may use your email address or other personally identifiable information to send commercial or marketing messages. Fashion To Figure also may use your email address for non-marketing or administrative purposes (such as notifying you of major Website changes or for customer service purposes). You cannot opt out of receiving emails for non-marketing or administrative purposes. Fashion To Figure uses aggregated information (such as anonymous user usage data, cookies, IP addresses, browser type, clickstream data, etc.) to improve the quality and design of the Website and to create new features, promotions, functionality, and services by storing, tracking, and analyzing user preferences and trends. In addition, Fashion To Figure may use "cookies" clear gifs and log file information to deliver product offers and other content specific to your interests, and remember information so that you will not have to re-enter it each time you visit the Website.

Will Fashion To Figure Share Personally Identifiable Information with Others?

Fashion To Figure will not share your personally identifiable information (such as name or email address) with other, third-party companies for their commercial or marketing use without your consent or except as part of a specific program or feature for which you have the ability to opt-in or opt-out. Fashion To Figure may provide personally identifiable information to employees, consultants, affiliates or other businesses or persons for the purpose of processing such information on its behalf. In such circumstances, Fashion To Figure requires that these parties agree to protect the confidentiality of such information and to comply in all respects with this Privacy Policy. Fashion To Figure may share non-personally-identifiable information (such as anonymous User usage data, referring / exit pages and URLs, platform types, number of clicks, etc.) with interested third-parties to assist them in understanding the usage patterns for certain content, services, advertisements, promotions, and/or functionality on the Website. In addition, Fashion To Figure may release personally identifiable information: (i) to the extent it has a good-faith belief that such action is necessary to comply with any applicable law, enforce any provision of the Terms of Use, protect itself against any liability, defend itself against any claims, protect the rights, property and personal safety of any user or protect the public welfare; or (ii) to respond to a court order, subpoena, or search warrant.

Is My Information Secure?

Fashion To Figure has implemented security measures to protect personally identifiable information collected on the Website against loss, misuse or alteration. In addition, your account information is protected by a password for your privacy and security. It is important that you protect against unauthorized access to your password and to your computer by logging off once you have finished using a shared computer. Moreover, despite the precautions described above, Fashion To Figure cannot and does not guarantee that the individual user information you have transmitted will not be intercepted by others and/or decrypted or accidentally disclosed, and it accepts no liability for any unintentional disclosure.

In the Event of Merger, Sale, or Bankruptcy

In the event that Fashion To Figure is acquired by or merged with a third party entity, it reserves the right to transfer or assign the information it has collected from users as part of such merger, acquisition, sale, or other change of control. In the unlikely event of Fashion To Figure�s bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors' rights generally, Fashion To Figure may not be able to control how your personal information is treated, transferred, or used.

Children 's Privacy

You must be 13 years and older to register to use the Website. As a result, Fashion To Figure does not collect information about children.

Special Note to International Users

The Website is hosted in the United States and is intended for and directed to users in the United States. If you are accessing the Website from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure, that differ from United States laws, please be advised that through your continued use of the Website, which is governed by U.S. law, this Privacy Policy, and our Terms of Use, you are transferring your personal information to the United States and you consent to that transfer.

California Privacy Rights

California Civil Code Section 1798.83 permits users of the Website who are California residents to request certain information regarding its disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail with "California Privacy Rights" in the heading to info@ftfstores.com or write us at: Fashion To Figure Privacy Rights 20 West 36th Street 5th Floor New York, NY 10018

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