FTF's mission is to make people's lives better through the ultimate full-fashion shopping experience.

FTF provides a trendy full-fashion shopping experience focused exclusively on women sizes 12-26.

FTF is the only fast-fashion retail chain dedicated solely to plus-size women's fashion. Rapidly expanding with eight physical locations and a global web store, FTF provides up-to-the-minute fashion trends at the best prices. With individual service provided by FTF Stylists in an upbeat store environment, guests leave FTF feeling chic, stylish, and supremely confident. FTF was founded by the great-grandsons of Lena Bryant, the fashion revolutionary and businesswoman who founded the special size market more than 100 years ago.

FTF Stylists are fashion experts who provide unmatched personal service. We know no one comes one-size-fits-all, so FTF Stylists are trained to match our guests' body types with the fashions that make them look their best and feel confident and sexy. Our Stylists help put together outfits, give advice on what works and what doesn't, and guide our guests through the different fits and characteristics of our many fashion choices. Whatever guests need—a place to put down their bags, a place for their child to sit, or a glass of water for their husband, girlfriend or boyfriend—our Stylists will handle it all.